I love marketing!! It is a very crucial part of my business and of any business operating online or otherwise. As a business owner, you must make it a top priority to master this subject if you want your business to grow and be successful.
I, like many other homegrown business owners, got my marketing education at good old Google University. I highly recommend this learning strategy to anyone, especially business owners, who can’t see a conventional post secondary diploma in marketing in their future. It is crucial.
One of the most important aspect of marketing is determining your target market and figuring out the best methods to actually reach your audience.
For my business, I have focused my marketing efforts mostly on Facebook ads, as they maintain a community that is highly engaged and, through their targeting tools, it is relatively easy to effectively reach your ideal audience.