How to Choose the Right Audience

how to choose the right audience

I love marketing!! It is a very crucial part of my business and of any business operating online or otherwise. As a business owner, you must make it a top priority to master this subject if you want your business to grow and be successful.

I, like many other homegrown business owners, got my marketing education at good old Google University. I highly recommend this learning strategy to anyone, especially business owners, who can’t see a conventional post secondary diploma in marketing in their future. It is crucial.

One of the most important aspect of marketing is determining your target market and figuring out the best methods to actually reach your audience.

For my business, I have focused my marketing efforts mostly on Facebook ads, as they maintain a community that is highly engaged and, through their targeting tools, it is relatively easy to effectively reach your ideal audience.

In fact, according to Facebook, “compared to the average online reach of 38% for narrowly targeted campaigns, Facebook is 89% accurate”.

That is money well spent, especially if you don’t have a big marketing budget and you are looking for the biggest bang for your buck.

Using Facebook’s ‘ad create’ tool, you can target your audience across various devices, you can deliver relevant messages to specific people, and, of course, you make the most of your money by reaching only the people that matter most to you and your business.

When creating an ad in Facebook, you will start by location targeting, which allows you to select specific locations, a radius surrounding a specific location, or even exclude locations that you may already be targeting with different ads.

Next, you are able to refine your ad’s target market by based on content that individuals have shared about themselves on their Facebook profiles. This is where Facebook’s value as a marketing tool really shines.

Since people will rarely be dishonest when creating their profiles, you can be sure that your ad is actually reaching your desired audience.

You may want to choose an age range, education level, gender, relationship status, employment, or even specific interests.

When targeting your ads, Facebook recommends that you should ideally seek to reach more than 10,000 people. They do not disclose how many people you should limit your reach to, but the marketing experts that I have spoken to say that this number should hover at around 100,000 people per ad.

You can create different ads for different the different audiences that you are hoping to reach. If this is your strategy, just remember that you are trying to reach a whole new group of people with each ad, so don’t let your target audience overlap with each new ad. You are working to reach the highest number of people and that requires a new and different targeted audience per ad.

Lastly, Facebook has a small selection of advanced targeting tools that allow you to target your existing customers by uploading your contact list, you can develop a ‘lookalike audience’ from your Page fans, customer lists, or website visitors, or you can re-market to people on Facebook who have already visited your webpage.

All are very handy marketing tools.

I strongly suggest that you play around with your ads and target marketing by starting some campaigns with a moderately low daily budget. After about a week or so, you should be able to tell what is working and what isn’t. Replicate what works and ditch what hasn’t performed.

It’s all about trial and error so don’t be too hard on yourself if, at first, you don’t succeed, and please remember not to throw good money after bad.

So what are you waiting for??

You’ve now got all the tools and information that you need to get started on your very first Facebook marketing campaign!

Please share what marketing methods have been successful for you and your company?

Stay tuned for tips blog advertising and some sneak peeks of some of our marketing materials!

Can’t wait to hear what you think!


Blogger Profile:: Skunk Boy

skunk boyI would like to introduce you to Katie!! She is just about the cutest host to one of the cutest corners on the web!! The SkunkBoy Blog!!

Katie is a wife, mother, artist, musician (The Mixtapes), and obviously an avid blogger.

The SkunkBoy Blog is filled with craftiness, thrift, colour, and whimsy.

I just love pouring over Katie’s fun posts about her beautiful home, “weekly wears” outfit features, the garden, Snapshots, “SkunkBoy Creatures” featuring some of Katie’s cute and cuddly creations, “Home School” which follows her experiences with her own kids, “Camera Challenge” which follows Katie and her camera on different adventures, Sewing, and her band The Mixtapes. So many topics to browse through!!

I assure you, each is full of lovely photos and interesting dialogue.

Katie is also a regular contributor to A Beautiful Mess, which is another one of my absolute favourite blogs. Her contributions usually include sewing projects like this adorable ‘Match Book Doll’, which can be found on ABM here and see it pictured below.

skunkboy match book doll

You can take a look at more of Katie’s creations, and even take one home with you, from her web store here. You may even request custom orders, during certain periods of the year.

I would say that my favourite features on the SkunkBoy Blog would be a toss up between her Sewing page and her Outfit features.

As I sew myself, I am really drawn to and inspired by Katie’s various projects on-the-go. From updating vintage pieces to outfits from scratch, doll making, and more!! She always seems to be working on something uber creative and I love it!!

The Outfit features are also very colourful, creative, and inspirational, making me want to borrow some of that creativity and apply it to my own wardrobe. Thank goodness it’s Spring!! I am sure that there are many great outfits to come out of Katie’s closest! I hope that she shares them all with us!

So if you find yourself looking for something to brighten your day, inspire your mind, or maybe you just want to pass the time, I would highly recommend you take some time to click over to the SkunkBoy Blog.

It’s real good reading over a warm cup of tea, with some sweet tunes playing on your iPod, and a little kitty on your lap.


Artist Profile:: Talk to the Sun

Talk to the sun

I have been an active member of the Etsy community since April 2011 and I have a very impressive list of favourites that I carefully curate for all of my Etsy followers.

Of all the shops and individual items that I have favourited over the past 5 years, I would have to say that the Talk to the Sun shop and all of her brilliant hand carved stamps are some of my ultimate favourites.

The shop boasts nearly 1,000 different stamp designs, ink pads, cleaners, and paper sets. Riyo, the owner and maker behind Talk to the Sun, hand carves each piece individually with a turn around of about 2 – 3 business days. Some custom stamps are available for weddings, businesses branding, and etc.

Riyo also hosts another shop dedicated to supplies called Talk to the Sun Supplies, which carries fabrics, DIY stamp making kits, scrapbooking supplies, ink pads, and stamp cleaners.

Riyo got an early start in craft and DIY, with instruction and encouragement from her mother in Japan. She began working with rubber stamps in 2008 at the Glebe Market in Sydney, Austrailia and quickly decided that making rubber stamps should be her full time career.

She enjoys making her customers happy through her stamps and she often pretends that she is making each piece for friends and family, ensuring that each piece is extra special.

It is Riyo’s goal to keep true to herself as a person and as an artist and to keep creating with love.

As she puts it, there is nothing wrong with having a slow and simple, creative life.

I totally agree.

Talk to the sun


Craft Feature:: Encaustic Beeswax

Craft Feature:: Encaustic BeeswaxIn 2013, I opened a brick-and-mortar vintage store in Toronto, Ontario with a girlfriend of mine, Heather Doherty. Heather is a lovely lass and a brilliant artist, skilled in many mediums, including encaustic beeswax.

I’ve always wanted to learn how to work with encaustics, however, these days I am working on re-launching the Tickety Boutique and Heather is still hard at work over at the brick-and-mortar.. who has the time?? Hopefully, one day we will get together and figure it out. I miss my gal!

For those of you who may be unfamiliar with encaustic painting, I have found some examples that are available for sale on Etsy.

the paper butchery

Pig, encaustic painting and collage on panel:: $200

deer encaustic

Deer Silhouette Encaustic Painting:: $30

abstract encaustic

Abstract Encaustic Painting:: $125

As you can see, the possibilities with encaustics are truly endless. All you need is a little bit of inspiration and the right materials and you are well on your way to creating something brilliant of your very own.

So what exactly is encaustic beeswax painting?

Well, Encaustic painting is basically the process of adding pigment to heated beeswax. The liquid or paste is then applied to a surface, usually prepared wood, although canvas is also frequently used.

There are actually many recipes for creating the encaustic mixture (remember: the internet is your friend) some of which contain other types of wax, damar resin, linseed oil, or other ingredients. The simplest is made using the classic beeswax mixture.

Pure, powdered pigments can be used, though some mixtures use oil paints or other forms of pigment.

You can follow this link to find an informative video which illustrates the encaustic process using the damar resin. The host isn’t the most animated, but the video is extremely interesting.

Personally, I have a ton of ideas that I would like to apply to an encaustic project one day in the future and I look forward to eventually trying my hand at it.

Are there any encaustic artists reading this post?? I would love to see examples of your work!! Please, send pics!!



Book Review:: A Little Book of Craftivism

a little book of craftivism

As promised, this evening I am reviewing a fabulous book on ‘Craftivism’, written by Craftivist Collective, Sarah Corbett. The book is called ‘A Little Book of Craftivism‘ and it very literally is a little book, measuring only 6.1″ tall.

When I first unpacked it from the mail, I wasn’t too sure what to expect, but was definitely pleasantly surprised, as this mini-tomb offers a brilliant glimpse into the world of Craftivism, even giving you the tools and a variety of different ideas to get started on your own.

There is a simple cross stitching tutorial, so that you may stitch your Craftivist message onto recycled fabric swatches or whatever else you can find.

[Read more…]


There Are So Many Things in Store!!!

There are so many things in store!!!

As mentioned in my last post, available here, I have been very busy adding to and tweaking details within my Tickety Boutique business plan. I have my next meeting at Rise Asset Development on Friday. I am really looking forward to it.

I am working with a super cool gentleman named Steve who is helping me pull everything together before my application, business plan, and supporting materials to the April lending committee. We’re really coming down to the wire!! I think I am in good shape. I suppose we’ll see.

As part of the preparation process, I have been amassing the raw materials necessary to begin manufacturing some of the awesome accessories that will soon be available at the Tickety Boutique dot com. [Read more…]


International Women’s Day Greatest Hits

International women's day greatest hits

I would like to start off this post with a quick apology. I have blogged each and every day at the Tickety Blog since the beginning of January and had never anticipated that I would need to take time off. I have even posted about the benefits of keeping a “cushion” of pre-written posts, just in case you are in need of a few days away from your computer.

What can I say?? I guess I used up my cushion.

There are quite a few things going on on the home front right now that have kept me away from the blog. Firstly, I have been dealing with a change in my medication that has made getting up and out of bed very difficult some days. That process is beginning to smooth itself out, which I am very thankful for.

[Read more…]


Business Profile:: Modern Girl Blitz

modern girl blitz

Meet Midge from Modern Girl Blitz shop and blog!

Midge works out of her home studio is Hoboken, New Jersey, where she creates funky feminist art ranging from apparel and tote bags to jewelry and buttons.

She started her nifty career in art and crafting as a Graphic Design major in art school, where she did her thesis on Riot Grrrl Zines. Her project gained so much popularity that she decided to open her Etsy store way back in 2008, making her an early Etsy adopter.

“Making feminist based art was something that came so easily to me, because I had so much to say and to put into my own visual language” says Midge of her art.

Initially, her shop was home only to her zines, but it quickly grew to include wearable art for “badass babes” like herself.

modern girl blitzThese days, Modern Girl Blitz is bursting with quirky designs and bright colours, highlighting all of Midge’s favourite things, from coffee and cats to witchy magic and positivity.

“Owning a handmade piece by yours truly is sure to make you stand out”

Prices for Midges jewelry and wearables range from $25 – $55 for t-shirts and sweatshirts and $2 – $4 for button packages.

Can’t make up your mind?? Why don’t you take a chance on one of the Modern Girl Blitz ‘Mystery Bags’, ranging in price from $20 – $50!!! You can’t go wrong!



Book Review:: Handmade Nation

I’ve had Handmade Nation: The Rise of DIY, Art, Craft, and Design on my bookshelf for many years, but I haven’t looked at it in a while. I pulled it the other day, while I was looking for an appropriate book to review for the blog and I am so very happy that I did.

It has brought me back to myself, in a way, because of its origins in the new wave of craft and DIY culture. I am reminded of how I first came upon the craft/DIY movement back in the early days. It is a great accompaniment if you want to take a trip down the memory lane.

It documents the beginnings of many pillars in the craft/DIY community, spanning from 1994 and the inception of Venus Zine, all the way to the first Renegade Handmade Fair in Chicago, IL in 2007.  [Read more…]


How to Network Authentically

how to network authentically

One thing that you will learn very quickly when trying to establish your blog is that you will have a very tough time of it if you attempt to go it alone. Networking with other influencers within your industry is a must if you want to attract readership to your space.

But how do you go about connecting with these influencers?

Most importantly, when networking you must come across as authentic or else no one is going to want to associate with you or your brand, blog, or whatever else it may be that you are attempting to promote.

Authenticity is not difficult to accomplish as long as you remember a few very simple tips.

If you are trying to attract readership to your blog or attempting to promote your product or brand, consider partnering with other bloggers or entrepreneurs from your own industry for some kind of giveaway.  [Read more…]